Snug Life Stories Contest Terms

Launch contest · Australia and New Zealand · October 2026

Please read these terms before entering. By submitting an entry, you confirm that you meet the eligibility requirements and agree to these terms. This launch contest is a game of skill; chance does not determine the winners.

1. Promoter

The promoter is Pure Snug Apparel Pty Ltd (ABN 30 674 115 569), (Pure Snug, we, us or our). Questions may be sent to info@puresnug.com.au.

2. Eligibility

  • Entry is open to Pure Snug customers who are aged 18 years or older and ordinarily reside in Australia or New Zealand.
  • Employees, contractors and immediate family members of Pure Snug are not eligible to enter.
  • A purchase is not required during the contest period. However, the entry must feature a genuine Pure Snug product already owned by the entrant.
  • Each person may submit one entry during this launch contest.

3. Contest period

The contest opens at 12:00 am AEST on 14 October 2026 and closes at 11:59 pm AEST on 30 October 2026 (Contest Period). Entries received outside the Contest Period will not be considered.

4. How to enter

During the Contest Period, entrants must complete the Snug Life Stories entry form linked from puresnug.com.au/pages/snug-life-stories and provide:

  • at least one original photo or one original short video showing the entrant wearing or using Pure Snug products in an appropriate everyday setting;
  • a short written story explaining the moment and how Pure Snug fits into their life; and
  • all required contact details and permissions shown in the entry form.

Entries must be the entrant's own work. AI-generated or materially AI-altered photos, videos or stories are not permitted. Minor adjustments such as cropping, brightness and colour correction are acceptable.

5. Entry standards and permissions

  • The entrant must own the entry and have the right to submit every photo, video, story and other element included in it.
  • The entry must not contain unlawful, unsafe, offensive, discriminatory, defamatory, misleading or sexually explicit material.
  • The entry must not include copyrighted music, artwork, logos or other third-party material unless the entrant has permission for Pure Snug to use it as described in these terms.
  • If another adult appears in an entry, the entrant must have that person's permission to submit the content and allow Pure Snug to use it. A person under 18 must not appear in an entry unless their parent or legal guardian has provided prior written consent acceptable to Pure Snug.
  • Pure Snug may reject or remove an entry that does not comply with these terms or that could reasonably harm a person, Pure Snug or the integrity of the contest.

6. Judging

Eligible entries will be judged by Pure Snug after the Contest Period. Entries will be assessed using the following criteria:

Criterion Weight
The story and how clearly it communicates a genuine Pure Snug experience 40%
How well the entry captures comfort, freedom, movement or everyday life 30%
How clearly and naturally the Pure Snug product is shown 20%
Creativity and originality 10%

Judging is based on the entry, not the entrant's appearance, body shape, size, age or production quality. The judges' decision is final, subject to applicable law.

7. Prizes

  • One Website Star winner will receive a Pure Snug digital gift card valued at AUD $300.
  • Five Pure Snug Favourite winners will each receive a Pure Snug digital gift card valued at AUD $100.
  • The total prize pool is AUD $800.
  • Gift cards will be issued for use at puresnug.com.au, will be valid for three years from the issue date, cannot be exchanged for cash and are subject to the gift-card terms displayed on the website.
  • Prizes are not transferable. If a prize becomes unavailable for reasons outside Pure Snug's reasonable control, Pure Snug may provide a prize of equal or greater value, subject to applicable law.

8. Winner notification

  • Winners will be selected on or before 1 November 2026 and notified using the email address supplied with their entry.
  • A winner must respond within 14 days and provide any reasonable information required to verify eligibility and issue the prize.
  • If a winner does not respond within 14 days, is ineligible or cannot accept the prize, Pure Snug may select the next highest-scoring eligible entry.
  • Digital gift cards will be emailed within two business days after eligibility and acceptance are confirmed.
  • With the winner's consent, Pure Snug may announce the winner's first name and state, territory or country.

9. Use of entries

The entrant keeps ownership of their entry. By entering, the entrant grants Pure Snug a royalty-free, worldwide, non-exclusive licence to store, reproduce, edit, crop, caption, publish and communicate the entry for the channels the entrant selects in the entry form, which may include Pure Snug's website, email marketing, organic social media and paid advertising.

The licence begins when the entry is submitted and continues until the entrant withdraws permission for future use by emailing info@puresnug.com.au. Withdrawal will not affect material already published, printed, scheduled, supplied to a platform or incorporated into an existing campaign before the request was received. Pure Snug will take reasonable steps to stop new uses within a reasonable period.

Pure Snug will not publicly publish an entrant's surname, email address or other contact details without separate consent. Pure Snug may make reasonable edits that do not materially misrepresent the entrant or their story.

10. Privacy and marketing

Pure Snug will collect and use entrants' personal information to administer the contest, contact winners, issue prizes, verify permissions and use entries as authorised. Personal information will be handled in accordance with the Pure Snug Privacy Policy.

Entering the contest does not automatically subscribe an entrant to marketing emails. Any marketing subscription must be selected separately and may be withdrawn at any time using the unsubscribe link in an email.

11. General conditions

  • Pure Snug may verify entries and request evidence of eligibility, ownership or consent.
  • If the contest cannot run as planned because of an event outside Pure Snug's reasonable control, Pure Snug may suspend, modify or cancel it, subject to applicable law. Any change will be communicated on the Snug Life Stories page.
  • Nothing in these terms excludes, restricts or modifies any consumer guarantee, right or remedy that cannot lawfully be excluded, including rights under the Australian Consumer Law or the New Zealand Consumer Guarantees Act 1993.
  • To the extent permitted by law, Pure Snug is not responsible for late, lost, incomplete, corrupted or misdirected entries, or for technical failures outside its reasonable control.
  • The contest is not sponsored, endorsed, administered by or associated with Meta, Facebook, Instagram, TikTok or any other social platform on which it is promoted.
  • These terms are governed by the laws of Queensland, Australia. Entrants submit to the non-exclusive jurisdiction of the courts of Queensland and any courts that may hear appeals from them.

12. Future Snug Life Stories contests

These terms apply only to the October 2026 launch contest. Any later monthly Snug Life Stories contest will have its own entry dates, prizes and terms published before entries open.

Last updated 13 October 2026

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