New Arrivals

These are abso-blooming-lutely amazing. Soo unbelievably comfy, cool and they keep all the wobbly bits in place. I000% worth the price (which I did blanch at a little) and just lovely to wear. They even make my jeans fit better. Brilliant!

I am so in love with pure snug briefs, almost obsessed with them you could say :) They are just so comfortable and well made, with gorgeous patterns and vibrant colours making them brighten not only your underwear draw but also your day while wearing them.

I can't believe how I have managed to live without these. I'm 82 and for the first time in my life I feel so comfortable. I suffer from a problem called lichen sclerosis and have to be so careful what I wear against my skin. I have never found a pair of knickers that have been comfortable. I have spent out so much over the years trying each new trend that came out. The more recent being wedgie free. I must have strange women's parts because none of them have worked. That was until now. I can't explain how soft these are against my skin. No irritation. Buttery soft describes them so perfectly. I'm over the moon. A very true saying is 'You get what you pay for.' Do not let the price put you off. Even if you can only afford one pair, just try these. You will not be disappointed.

My friend and I have just finished riding the ‘Blue Wolf Totem’ horse trek, the longest charity ride in history- 4,000kms in 4 months across Mongolia - and finished it comfortably thanks to Pure Snug. These are the most comfortable undies we’ve ever ridden in, including the most expensive brands! Thanks Pure Snug.

My friend and I just finished riding the ‘Blue Wolf Totem’ horse trek, the longest charity ride in history - 4,000kms in 4 months - and we rode comfortably thanks to Pure Snug. These are the most comfortable undies we’ve ever ridden in, including the really expensive ones! Thoroughly recommend. Thanks Pure Snug!

Love love my lounge shorts. Perfect for after shower lounging.
Yes please on the shelf bra tank and long lounge pants. And please add some colours to them too.

At first I was afraid I was petrified
Thinking they would not feel good because my ass is wide
But I grew strong
I prayed I wasn’t wrong
And that these would be way better than a thong
So here I am and I am back
With awesome undies that don’t ride n creep all up in my bum crack.
So choose your style n give em a whirl
For sure no more granny pants for this old girl.

I have sensory issues regarding certain parts of my body touching each other as I’m walking, standing, sitting, etc. which is not the same as chafing, and these definitely solve that problem. I would recommend them to anyone who has the same sensory issues.

I wear a size 10-12 trousers/jeans, so I ordered a Medium in these for long term comfort. They are stretchy enough that I feel I will still be able to wear them comfortably as my weight naturally fluctuates. I could lose a few kgs and still wear them, or gain a few kgs and still wear them. Perfect for us women.

I also feel the fabric will be comfortable in summer. I love these and I will definitely order more in future.

love,love,love, the designs are amazing,as soon as I opened my parcel I had to try a pair on and I love them, they are soo comfortable in the warmer weather ,I wear them with a tshirt, no shame as they cover everything and are so cool to wear and no chub rub, I loved them so much that I ordered 5 prs of 8 in in the sale and saved money, now that's what I call winning because I'll have a pair for every day of the week plus a spare. Whose a lucky gal ? Me that's who ❤️😍💖

My Snugs arrived yesterday and I was so excited to try them.
I put them on and it was like aaaaaahhh. So soft. So snug!!
There will be no looking back for me now. I’m a Snug convert. Thanks so much!!!

Such a great fit, super comfortable and I just love the pattern. I’ll be ordering more, this was my test purchase. I got the 8 inch leg but I think I’ll go with the 5 inch next yime

You can’t go wrong, just buy a pair and you’ll be hooked!
The 3” seam are my favourite. I now have a draw full.
So soft, comfortable, breathable and don’t ride up.

Lovely light fabric, pretty pattern so so comfy, just would like to see a wider waistband for us less firm gals

I’m glad that I found this amazing company on FB and decided to buy the 8” biker shorts.
They arrived promptly, and I’m happy to say they are definitely seam free and as soft and comfortable as advertised.
I bought the Bees on the Knees, Cherry and plain Black in a bundle.
I’m 72 and looking forward to buying more designs 😆

I bought these after being tired of cheap Kmart undies. These are just so great. They don’t roll down the coverage is great and no more wedgies !! The true test was a 2 hour skate session over the weekend and they nailed it! Dare I say I skated like a demon!! 🛼